Business owners are often misled by service providers, particularly in the marketing industry. Can you Identify with this?

As a business owner you are bound to come across the words logo, identity and branding. In addition there are a whole lot more design relate

Losing faith in your business is common amongst business owners and entrepreneurs. Often you have put everything on the line to start and run a business. Sacrificing time, money, resources and, at times, relationships. Your business is a big part of your life and it is not surprising that at times you question whether it is worth it or not. Why does this happen? Here are a few reasons from my personal experience: • Negative feedback You know you have a great new product or se

Losing customers is a good thing for businesses who realise it and take active steps to do something about it.

The short answer is, in most cases, YES. Marketing is ever changing and to gain new customers or keep existing ones you must continuously improve your tactics or face difficult realities. Currently your business faces the challenge of marketing in an economic state of turbulence and uncertainty because of the COVID-19 pandemic. Before the pandemic hit us in South Africa, businesses were already facing major challenges with statistics indicating that 50% of businesses fail wit

This is a question that many business owners ask themselves at some point during the development years of their business.

You may have the most amazing product or service in your industry, but if the right people do not know about it, you will fail...